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Email and SMS marketing

Automated messages and campaigns that go out in your restaurant name — not Qavyo's.

← Back to setup guide

All marketing sends from your restaurant name. Customers see your brand. Replies go to your inbox. Marketing requires the Business plan.

Qavyo marketing overview dashboard
The marketing overview — revenue, messages sent, redemptions and active flows at a glance.

1. Set your reply-to email

Settings → Company → Reply-to email. Customer replies land here.

2. Turn on automated flows

Open Marketing → Automations. Seven flows are ready to switch on:

Qavyo marketing automation flow cards
Seven pre-built flows — enable only the ones that fit your restaurant.
  • Welcome — after a customer's first order. Add a welcome offer.
  • Birthday — a few days before their birthday. Add a birthday discount.
  • Second visit — after order #2 to build the habit.
  • Win-back — if a customer has not ordered in 60 days.
  • Points expiry — warns before unused points expire.
  • VIP — when a customer reaches your top loyalty tier.
  • Feedback — asks for a review the day after an order.

To enable a flow:

  1. Click the flow → edit message text, subject, offer.
  2. Preview the email.
  3. Toggle Active → Save.
Qavyo birthday flow editor
Edit the subject line, message and offer amount before activating a flow.

3. Build a campaign

One-off messages to a specific audience — a weekend special, a menu launch.

  1. Marketing → Campaigns → New campaign.
  2. Choose audience: All customers, Active (last 90 days), Loyal (top tier) or At-risk (45–90 days quiet).
  3. Write subject, heading, message and optional offer code.
  4. Preview → Send now or schedule a date and time.
  5. Schedule.
Qavyo campaign preview before sending
Preview the campaign email before you send — check subject, body and offer code.

4. Sending rules (built-in protection)

  • Messages send only between 09:00 and 20:00 in the customer's local time.
  • No customer receives more than one promotional message every 3 days, regardless of how many flows fire.
  • Transactional messages (receipts, sign-up codes) are not affected.

5. SMS fallback

If a customer has a phone number but no email, Qavyo sends the message as SMS instead. Add SMS credits at Settings → SMS wallet.

6. Campaign results

  1. Marketing → Campaigns → click a completed campaign.
  2. See sent, delivered and offer redemptions.
Qavyo campaign results showing sent and redeemed
Track how many customers received and redeemed each campaign offer.

What's next

Customer website → — launch your branded online ordering site.